Integrating second graphics pipeline for cross promotion while maintaining full control over the entire production.
With a number of channels on air simultaneously, cross promotion is a very important marketing tool for HSE24 Germany. They were looking for a smart and efficient way to implement the cross promotion graphics to all channels while maintaining full flexibility. Next to their standard graphics workflow, which is based on M2Control and Vizrt, we implemented a second pipeline using the graphics engine Lyra, a product by ARTS Computer Technologies. The installation now adds the cross promotion content to the broadcast signal at the very last stage before final distribution. Both graphics pipelines can be easily controlled from one M2Control workstation, offering great efficiency and flexibility to the operators.